And so far, everything we're hearing from our partners, mainly because they're the ones that we've talked about it the most, is a lot of enthusiasm that this is something that they're really going to be happy to see the PC community pushing into this space." "Nobody has ever said, 'Oh, we have a giant success where clearly there's huge demand for this, but our margins are too thin.' Right? And a lot of people have overpriced things and killed the opportunity, and sort of convince people that it's an uninteresting category from the get-go," Newell said. In that sense, Valve is willing to be aggressive with the Steam Deck's pricing. Ultimately, the Steam Deck is being priced with long-term strategy in mind, Newell said, with Valve's goal being to 'establish a product category' that will have long-term benefits. "e weren't going to sacrifice those, so balancing that in this atmosphere of supply chain and manufacturing toughness, was something that we knew from the very beginning that we weren't going to sacrifice, so we needed to find a way," Ikeda said. Other considerations were the fit and finish quality, said designer John Ikeda, who said that it had to be "premium in feel, premium in look." With the average gaming PC costing between $800 and $1200, being able to purchase a powerful dedicated handheld with expandable storage for just $400 starts to seem like a good value. The Steam Deck will be available at three different price points: $399 for the 64 GB version, $529 for the 256 GB version, and $649 for the 512 GB version. "We knew that the price point was very important, so from the beginning, we designed with that in mind, and we worked very, very hard to achieve the price point that we're at," said Valve hardware director Shreya Liu in a separate interview. As Valve revealed separately, the Steam Deck will feature an AMD Zen 2 processor and a GPU sporting the AMD RDNA 2 architecture - the kind of tech you will find in a solid gaming PC. Newell's comments highlight one of the biggest challenges facing the Steam Deck: creating a powerful handheld device that can support the breadth of the Steam library while still being affordable.
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